Authors : Suhaiza Zailani, Azlan Amran and Herina Jumadi
Abstract: Innovation is a primary concern of industry and logistics services are constantly seeking ways to innovate in order to gain competitive advantage revolutionary. Green innovations can have a major impact in reducing the environmental burden of the industry, particularly in terms of pollution and greenhouse gas emissions. From this context, it is evident, there is a need for integrating green innovations in logistics. The purpose of this survey is to find out as to what extent the logistics managers perceived the green innovation and environmental impact on their logistics activities. The preliminary survey was conducted on logistics companies in Malaysia based on proportionate random sampling. The study found that 76.9% among the responding firms considered technology is an important tool in mitigating the environmental in logistics services. In summary, logistics service providers must find innovative ways to improve their technologies to be in green credentials. It is believed that green innovation in logistics is a promising area of study and practice that have the potential to provide significant benefits to the firm and the society at large.
Suhaiza Zailani, Azlan Amran and Herina Jumadi, 2011. Green Innovation Adoption among Logistics Service Providers in Malaysia: An Exploratory Study on the Managers’ Perceptions. International Business Management, 5: 104-113.