Abstract: In the agrarian sphere of the problems of development of investment attractiveness are very important. In this regard, special importance is to study the essence of the process of economic regulation of investment attractiveness, development of measures on its improvement in agriculture in market conditions. In the scientific literature, the term “methodology” is generally regarded either as a system of methods or as the theory of the method. The proposed system of indicators will allow evaluating the position and the industry in terms of investment attractiveness and prospects for the further development of the industry taking into account regional peculiarities of functioning. Positioning involves identifying the aspect ratio between the sales volumes of the regional branch of the goods on local markets in comparison with the leading region competitor and also definition of the prospects of investment activity and the share of sales of a particular product category of products in the regional structure of sales of the goods, taking into account the level of development of market infrastructure. Presented criteria are relative and to better reflect the social level, not economic potential, in addition to assessment of these indicators can be very subjective. Investment attractiveness characterized by the potential benefits and risks, in other words, risk and investment potential are inextricably linked. Investment potential characterizes the potential of the region in attracting Russian and Foreign investors, entrepreneurs, the population for the solution of territorial problems.