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Pakistan Journal of Social Sciences
Year: 2008 | Volume: 5 | Issue: 2 | Page No.: 182-186
Impact of Advertising, Sales Promotion, Publicity and Public Relations on the Performance of Niger State Transport Authority
J.R. Aworemi , J.A. Oyedokun , F.A. Ajagbe and C.A. Wojuade
 
Abstract: Transportation has long been recognized as one of the cornerstones of a country’s development and plays a crucial role in the economy of many nations and our dear country Nigeria. This recognition has lead to a growing interest in the present state of transport management in Nigeria. This study seeks to offer insight into this important issue. Whether it is more desirable to manage transportation through advertising, sales promotion, publicity and public relations. To address this point, logistic regression model was adopted to analyze the effectiveness of this promo tools within the range of profitability. The resulting parameters enable us to assess the effect of advertising, sales promotion, publicity and public relations policies on profit. The results showed that advertising has a positive effect on the profitability while fare slashes (sales promotion) have a negative effect. Furthermore, we found that publicity is an important tool that must be given much attention in order to maintain the existing commuters and encourage potential commuters. Finally the research confirmed that, the availability of inputs at an affordable price will improve the drive for profit.
 
How to cite this article:
J.R. Aworemi , J.A. Oyedokun , F.A. Ajagbe and C.A. Wojuade , 2008. Impact of Advertising, Sales Promotion, Publicity and Public Relations on the Performance of Niger State Transport Authority . Pakistan Journal of Social Sciences, 5: 182-186.
URL: http://medwelljournals.com/abstract/?doi=pjssci.2008.182.186