References

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Kotler, P., 2001. Kotler on Marketing: How to Create, Win and Dominate Markets. Simeon and Schuster Ltd., London, pp: 108.

Lacobucci, D., 2001. Service Marketing and Customer Service, Kellogg on Marketing. John Wiley and Sons Inc., New York, pp: 322.

Lancaster, G. and P. Reynolds, 2004. Marketing. Palgrave Macmillian, New York, pp: 411.

Lovelock, C. and J. Wirtz, 2004. Services Marketing People, Technology, Strategy. 5th Edn., Pearson Education International, New Jersey, pp: 125.

Perreault, D. and J. Mccarthy, 2002. Basic Marketing. 14th Edn., McGraw-Hill, New York, USA.