References

Cornelissen, J.P. and A.R. Lock, 2000. Theoretical concept or management fashion? Examining the significance of IMC. J. Advert. Res., 40: 7-15.

Duncan, T.R., 2002. IMC: Using Advertising and Promotion to Build Brands. McGraw-Hill, New York, ISBN: 9780256214765, Pages: 783.

Fill, C., 2006. Marketing Communications Engagement, Strategies and Practices. 4th Edn., Pearson Education Ltd., Edinburgh Gate, London.

Kallmeyer, J. and R. Abratt, 2001. Perceptions of IMC and organizational change among agencies in South Africa. Int. J. Advert., 20: 361-380.

Kitchen, P.J., J. Brignel, T. LI and G.S. Jones, 2004. The emergence of IMC: A theoretical perspective. J. Advert. Res., 44: 19-30.
CrossRef  |  

Kliatchko, J., 2005. Towards a new definition of Integrated Marketing Communications (IMC). Int. J. Advertising, 24: 7-34.
Direct Link  |  

Low, G., 2000. Correlates of integrated marketing communications. J. Advert. Res., 40: 27-39.
Direct Link  |  

Peltier, J.W., J.A. Schibrowsky and D.E. Schultz, 2003. Interactive integrated marketing communication: Combining the power of IMC, the new media and database marketing. Int. J. Advert., 22: 93-115.
Direct Link  |  

Picton, D. and A. Broderick, 2005. Integrated Marketing Communications. 2nd Edn., Financial Times Prentice Hall, New York, pp: 761.

Schultz, D. and P. Kitchen, 2000. A response to theoretical concept or management fashion. J. Advert. Res., 40: 17-21.

Smith, P.R. and J. Taylor, 2002. Marketing Communications: An Integrated Approach. 3rd Edn., Kogan Page Ltd., London.

Wright, R., 2000. Advertising. 1st Edn., Pearson Education Ltd., Harlow, England.