Authors : Farzana Parveen, Noor Ismawati Jaafar and Sulaiman Ainin
Abstract: This study attempts to investigate the social media usage among Malaysian business organizations using web content analysis method. A total of 7910 business organizations were investigated and it was found that only 664 of them have some form of social media presence. Further analysis revealed that the most popular social media presence was the Facebook and that organizations started to have a Facebook presence in 2008 but the bigger percentage of organizations have the Facebook presence in 2010 and 2011. The study also revealed that in terms of level of usage the percentage is still relatively low as many organizations have <10000 likes. Finally, the purpose of Facebook usage was examined based on the disclosure, dissemination and interactivity framework and it was found that there are a higher percentage of organizations that use the Facebook for interactivity with stakeholders than the other two.
Farzana Parveen, Noor Ismawati Jaafar and Sulaiman Ainin, 2013. Social Media Usage Among Businesses: A Website Content Analysis. Asian Journal of Information Technology, 12: 342-348.