Authors : Umesh Chandrasekhar and R. Nandagopal
Abstract: Mobile payments in emerging Asian markets can help create greater economic efficiencies and growth given high penetration of the mobile phones. Earlier studies focus on the Technology Adoption model which do not addressed social-cultural context or the business environment of countries like India. This study concludes that for mobile payments success, users must find it useful and compatible to their lifestyle/personality and that their peers influence their usage intent. Recommendations include using customer-brand advocates, creating like-minded groups to get frequency, value and volume transactions and develop applications which are intuitive, across vernacular languages and even icon/speech-driven for better access.
Umesh Chandrasekhar and R. Nandagopal, 2016. Mobile Payment Usage Intent in an Indian Context: An Exploratory Study. Asian Journal of Information Technology, 15: 542-552.