Authors : Zeti Zuryani Mohd Zakuan, Sakina Shaik Ahmad Yusoff and Rahmah Ismail
Abstract: The use of electronic commerce in the era of globalization and trade liberalization is seen to boost economic growth through technology transfer, productivity and international competitiveness. However in reality, it brings negative effect to consumers in Malaysia when it involves cross border transactions. In order to gain benefits from globalization and trade liberalization, Malaysia has to unite with other developing countries in the name of ASEAN. Being a member to ASEAN enable Malaysia to compete wisely in the global market. Based on doctrinal research and by adopting content analysis method, this study examines the consumer protection measures undertaken by ASEAN in the area of electronic commerce as a preparation for the establishment of ASEAN economic community by the year 2015. The study analyses the measures adopted by ASEAN in providing protection to consumers in relation to electronic commerce transactions.
Zeti Zuryani Mohd Zakuan, Sakina Shaik Ahmad Yusoff and Rahmah Ismail, 2013. Electronic Commerce and Consumer Protection in the ASEAN Region. International Business Management, 7: 349-352.