Authors : B. Sirisha, M. Kishore Babu and V. Gowthami
Abstract: Farmers are playing a vital role in contributing to the Indian economy. But now-a-days the situation has changed as the performance and productivity of farmers gone down than expected (i.e.) due to lack of awareness and knowledge on modern agricultural farming methods and technology. It is well known that most of the farmers in India are illiterates, unable to compete with the present changing environment which leads to less productivity. Due to illiteracy farmers are unable to identify whether the seeds are original or spuriousand also to analyse the market position of particular agri-inputs (i.e.) seed. The government is providing various schemes and subsidies to farmers but only a few people who are educated were making use of them. So, the objective of this study is to find out that is there any relationship between literacy of farmers and purchase decision of farmers in buying agricultural inputs (i.e.) seed. Sample taken for study is from Nallapadu Village, Guntur Andhra Pradesh, India with 200 sample size. Kruskal’s Gamma Method is used for result analysis. Study resulted that there is relation between literacy of farmers and purchase decision of farmers while buying agri-inputs (i.e.) seed.
B. Sirisha, M. Kishore Babu and V. Gowthami, 2016. A Study on Impact of Literacy of Farmers During the Purchase of Agricultural Inputs. International Business Management, 10: 726-731.