Abstract: A study was undertaken in Tamil Nadu State of India to assess the farmers� �Willingness To Pay� (WTP) for bovine breeding services. The districts of the State were categorized as �Livestock Developed� (LD) and �Livestock Under Developed� (LUD) based on initial base line developed. Contingent Valuation (CV) approach was used to study the farmers� maximum WTP value for two types of breeding services: (a) providing animal breeding services at government veterinary centres, (b) extending animal breeding services at farmers� door steps. A Payment Card (PC) format was used to assess the farmers� maximum WTP for making a cow or buffalo pregnant through Artificial Insemination. The Maximum Likelihood Interval technique was used on interval midpoints. The farmers were willing to pay a maximum of INR.116.39 and INR 139.29 for effecting pregnancy in their cows and buffaloes, respectively, by availing in-centre services, while they were ready to offer INR 190.83 and INR 214.29 for the breeding services delivered at doorsteps. The mean maximum WTP value was found to be more for buffaloes than cows, postulated both in-centre and home services. A significant difference in the WTP values was also noted between LD and LUD districts. Of the factors incorporated in the in-centre service model for cow, district versatility, annual income of farmers, average household education, breed dummy and daily milk production were found to significantly influence the WTP values. Unlike cows, herd size and distance to the centre had a significant role in determining WTP values in buffaloes. WTP values in cows were found to significantly predispose by district versatility, breed dummy, daily milk production and the distance to government veterinary centre for home service. However, in case of buffaloes, these values had a significant influence from district versatility, household income, herd size and daily milk production. The results indicated that the people were willing to pay more for getting their animals conceived at the earliest and this amount was more than what the government charges currently as insemination charges.