Authors : Abdulhamid Faraj Elhamali and Sellappan Palaniappan
Abstract: Information and communication technology drive for websites and online platforms such as intelligent sites and blogs have been part of the daily engagement of attaining users trust and satisfiability. The need to represent the needed information, particularly in business domains has proven to benefit firms and the large establishment that perceived qualities, privacy and usability as the key to satisfaction and loyalty of use. Usability study has long been explored; however, user’s attainments of certain factors have made it better to measure and project the intention of frequent use, trust of information, ease of use, freshness and updates, image representation and general website intelligent to attain loyalty. This study presents a wide range of website test of usability through some listed factors to better user’s perception in gaining trust for doing business online. The study, therefore, proposes a conceptual inclusion of some key factors such as social media navigation and vital safisfiability. Nibbler web tester tool was used in the study to investigate the strength and weakness of the popular sites of news and flight booking. This proves that customer usability, trust and satisfaction are the key elements for customer loyalty. The results are therefore significant for firm managers and the customer’s expectation in the future.
Abdulhamid Faraj Elhamali and Sellappan Palaniappan, 2017. Trust and Usability in Online Business: Intelligent Websites and Satisfaction. Journal of Engineering and Applied Sciences, 12: 2377-2382.