Abstract: The purpose of this study is to establish effective implementation plans of professional sport clubs for social responsibility activities by determining the type of CSR activities actually implemented by professional sport clubs and the relationship between organizational commitment and intention of implementation. For such purpose, the survey targeting 240 officials from professional sport (baseball, soccer, basketball and volleyball) clubs was carried out using the convenient sampling method. The confirmatory factor analysis, Cronbach’s α, correlation analysis and Structural Equation Model (SEM) analysis were carried out using the SPSS 20.0 and AMOS 20.0 programs for data analysis. The investigation result is as follows. First, it was discovered that the protection of fan’s rights and interests among the types of social responsibility activities of professional sport clubs had a significant influence on the organizational commitment. Second, it was discovered that the organizational commitment had a significant influence on the intention of implementation. Reinforcement of commitment among members towards an organization increases the degree of practice for CSR activities while enhancing the image of team and representing reciprocal attitude to consumers by strategically exposing them.
Il-Gwang and Kim , 2017. A Study on the Relationship Between the Organizational Commitment and Intention of Implementation of Internal Employees in Professional Sport Team on the Type of CSR Activities. Journal of Engineering and Applied Sciences, 12: 3499-3504.