Abstract: Identity of a city is a powerful concept for the creation of images in the mind of a person who was never previously understood. This study aims to see how big the relationship between the clarity of the city’s identity to the level of citizen’s needs, so that, things that lead to ambiguity of urban life function orientation in meeting the citizen’s needs of the city will be anticipated. The research is located in Donggala City that emphasis on qualitative and quantitative research design through a case study method. The results showed that there was a significant correlation between the fulfillments of urban resident’s needs with the disclosure of Donggala City’s identity focused on fulfilling primary basic needs. Donggala City residents are more convinced that with the city’s clearer identity will make it easier for the residents to meet the basic needs such as: Ease of employment and income access also ease of access to urban infrastructure. Furthermore, other basic needs will also be met according to the status and dignity of the citizens.