Authors : Kadarusman , Surachman , Eka Afnan Troena and Kusuma Ratnawati
Abstract: This research aims to examine and analyze the influence of entrepreneurial orientation on performance of organizations with learning organization and competitive advantage as variable mediation in creative industries sub field of fashion in East Java. The design of this research belongs to the quantitative research that is expected to test the influences between variables. Research variables measured using a questionnaire on 100 companies that distributed to firms in the creative industry sub field of fashion that was in Malang Raya. The data processing is done using Smart Partial Least Square (SmartPLS). Research findings show that the learning organization proved to be variable intervening or mediating variable that links the entrepreneurial orientation with organizational performance with the nature of mediation is partial, so, too the competitive advantage is the variable of mediation influence both but with the absolute nature of mediation. The study also confirms that in order to achieve superior performance organizations must be able to apply entrepreneurial orientation with the always innovating good product, process, service is always proactive mapun in the face of environmental changes and likely to dare take the risk to do activities that are possible outcomes are difficult to predict. Creative Insdutri is loaded with creativity and innovation to the company mengaharuskan membri space to member organizations to undertake continuous learning and development. Theoretical research is expected to enrich and complement the Treasury of knowledge in the field of management science theory related to particular resources based view. The increasing understanding of the entrepreneurial orientation is expected to let the organization to continue to learn to expect can increase the prominence of the competition that ultimately can improve organizational performance.
Kadarusman , Surachman , Eka Afnan Troena and Kusuma Ratnawati, 2019. The Influence Between Entrepreneurial Orientation and Organization Performance: Role-Playing Organization and Competitive Advantage as a Mediation Variable. Journal of Engineering and Applied Sciences, 14: 4703-4712.