Journal of Engineering and Applied Sciences

Year: 2019
Volume: 14
Issue: 22
Page No. 8187 - 8195

Measuring Attitude of a University’s Employees Towards Carpooling

Authors : H.S. Srivatsa, Syed Umraz Aqib and Mohammed Safwan

Abstract: Growing traffic congestion has slowed down the movement of traffic in India cities and the congestion has been attributed to growing population resulting in gorwth in number of vehicles plying on the road, poor infrastructure and non compliance of traffic rules along with other factors. Single driver driven cars and four wheelers have increased on Indian roads due to increase in car and four wheeler ownership thereby contributing to more space being occupied on roads but with less number of people being transported in the process. This has necessitated initiatives by government to promote car/taxi sharing. Many taxi agrregators have also sensed business opportunities and have introduced sharing taxi as a method of transport. Many of the organisations have also tried to inculcate the habit of carpoopling among their employee’s with varied degree of success. This research study was conducted to measure the attitude of employee’s of a university towards carpooling with an intent to propose a plan to introduce carpooling for its campus. The researched location of the Bangalore based university is characterized by knowledge workers, connected by public bus transport largely to central business districts but only for a few residential locations. The campus under consideration is situated in an industrial manufacturing zone of Bangalore. Focus group discussions were conducted to understand the perception of employee’s towards carpooling and variables that influenced carpooling have been selected both from focus group discussions and literature review. Data was collected from 165 employee’s through a questionnaire designed after conducting the focus group discussions. Exploratory factor analysis was used to understand the attitude of the employee’s towards carpooling. Six factors were discovered namely-core benefit seekers, implementers, travel companionship, role neutrality, walk the extra mile and security. Discriminant analysis was used to discriminate between potential car poolers from avoiders and to predict the willingness of employees to adopt carpooling. Willingness to initiate the car pool and commitment towards carpooling were the key discriminating variables between potential carpoolers and avoiders. The analysis revealed that potential to implement carpool was high in the university. Further research could lead to propagation of carpooling across various institutions. This research explored the possibility of carpooling by studying the attitude of employee’s of an university in Bangalore. The literature revealed that there are few studies that has been done to explore attitude towards carpooling and research in India is scant. Since, there are sufficient number of universities and institutions in urban metros in India this research offers scope to explore and propagate carpooling which can decrease congestion on roads and make driving less stressful and protect the environment to some extent.

How to cite this article:

H.S. Srivatsa, Syed Umraz Aqib and Mohammed Safwan, 2019. Measuring Attitude of a University’s Employees Towards Carpooling. Journal of Engineering and Applied Sciences, 14: 8187-8195.

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