Authors : Retno Mulatsih, Andriyansah and Harry Soesanto
Abstract: The increasingly competitive business atmosphere leads the company to provide the best service. This study used 184 respondents by using SEM analysis. Aims to explore constructions that play a role in repurchase intention from BRT Trans Semarang passengers. Prove that the quality of service affects their trust as service users. Furthermore, these beliefs will have implications on the influence of corporate image. Consumer repurchases is not the ultimate goal of performance improvement but maintaining the quality of service to conform to standards is a major factor.
Retno Mulatsih, Andriyansah and Harry Soesanto, 2020. Corporate Image Antecedent Customer Repurchase Intention. Pakistan Journal of Social Sciences, 17: 168-173.