Research Journal of Applied Sciences

Year: 2007
Volume: 2
Issue: 3
Page No. 319 - 322

Employment Prospects of Agricultural Extension and Rural Development Graduates in the Broadcasting Industry of Southwest, Nigeria

Authors : J. Oyinlola Oladeji and Idris Olabode Badiru

Abstract: This study was designed to investigate the employment prospects of Agricultural Extension and Rural Development (AERD) graduates in the broadcasting industry. Media practitioners (N = 96) representing 19 broadcasting stations across three states recorded their perceptions of the prospects of AERD graduates in the broadcasting industry. Findings revealed that AERD graduates are very few (4.2%) in the industry and vacant slots exist to be filled. However, these vacancies are mostly for independent broadcasts (89.5%) in the evening (81.6%) with the most probable limiting problem being adverts /sponsorship sourcing (75.9%). Further analyses showed that media practitioners are mostly neutral (63.5%) in their perception of the employment prospects of AERD graduates in the broadcasting industry. There exist a significant difference in the perceptions of media practitioners from public and private broadcasting houses (F=6.95, p<0.05) on the employment prospects of AERD graduates in the broadcasting industry. There is also a significant difference in the perceptions of agricultural broadcasters, management staff and non-agricultural broadcasters (F=20.52, p<0.05), on the employment prospects of AERD graduates in the broadcasting industry, while there is no significant difference in the perceptions of the media practitioners across the three states on the employment prospects of AERD graduates in the broadcasting industry (F=0.56, p>0.05). AERD departments in universities nationwide should enhance their curricula to include the rudiments of broadcasting so they can produce graduates who can package good agricultural and rural development programs which are attractive enough for sponsorship and advert- placements on both radio and television.

How to cite this article:

J. Oyinlola Oladeji and Idris Olabode Badiru , 2007. Employment Prospects of Agricultural Extension and Rural Development Graduates in the Broadcasting Industry of Southwest, Nigeria. Research Journal of Applied Sciences, 2: 319-322.

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