Abstract: The study describes the procedure of the linguo-praxiological analysis. The objective of the study is to analyze the textual explication in the arts journalism of the aesthetic evaluation of the cultural life phenomena. The analysis has shown that the specific nature of the linguistic manipulation consists along with the reporting the situation of the direct art perception in the communication of the interpreting activity of the subject. Individual thinking during perception of a concert or a play is focused on the evaluation thereof mainly. The algorithm of explanation of the aesthetic evaluation represents a method of statement by the subject of the aesthetic evaluation in the text by means of informing of the assumptions on the basis of which the evaluation of a cultural life event is performed. The explanation provides the answer to the question which significant or valuable (or harmful) features the actions include. The implementation of the communicative actions is promoted by the means of the different linguistic levels the main among which are the means of a few semantic groups: evaluation as well as actions of perception, speech-thinking, performing (singing) actions. The event dynamics is conveyed by the means of expressing temporality, locativity, actionality.