Abstract: The objective of the study was to assess the students continuance intention toward multimedia online learning such as their perceived usefulness, ease-of-use and flow experience. The samples were 523 students who used off-campus/online learning resources and examined the content online learning resources and its multimedia aspects. An Extended of Technology Acceptance Model (TAM) was used to predict the students continuance intention. The results indicate that students intention is influenced positively by their perceived usefulness, ease-of-use and their flow experience. It is recommended that multimedia online learning designers should be more specific in determining target users to receive and foster more positive continuance intention.
Taqwa Hariguna, Berlilana and Nurfaizah , 2019. An Empirical Study to Understanding Students Continuance Intention Use of Multimedia Online Learning. Research Journal of Applied Sciences, 14: 330-336.