Authors : Maisa Haddadin and Asmahan Altaher
Abstract: The aims of this study are to examine the impact of online shopping services quality towards customers attitudes in Jordan context. The criteria which is used in the study contains three items of web design quality, ease of use and web security. Questionnaire survey was used to test the model of the study conducted to 387 students of private universities in Amman. Moreover, exploratory factor and confirmatory factor analyses were conducted to examine validity, reliability and the structural of the study model. In addition, correlation and multiple regression tests were used to examine the hypothesis. The analytical results showed that online shopping services quality have a significant impact on customers attitude. The practical implications of this study is to contribute new understanding to the impact of online shopping services quality on customers attitude by examining the sub dimensions of online shopping services quality including web design quality, ease of use and web security and their impacts on customers attitudes. Furthermore, this study emphasizes the importance of web design quality, ease of use and web security. The results recommend that e-retailers should develop online services quality and decide which one is the most important and the least important of online services from customer perspective. Also, the study guide the managers of website to improve better marketing strategies to their e-business.
Maisa Haddadin and Asmahan Altaher, 2019. The Impact of e-Shopping Services Quality on Customers Attitudes. Research Journal of Applied Sciences, 14: 343-349.