Authors : B. Sirisha and M. Kishore Babu
Abstract: Increasing population put a greater demand on the agricultural production. At present India is facing a challenge of increasing the productivity per unit area, since the area under agriculture is decreasing due to industrialisation and urbanisation. A single largest contributor for increasing the productivity is the seed. This is the first and foremost source of all the food, stands between survival and starvation. A wider appreciation of the importance of seeds and their vital importance in agricultural will pave for economic prosperity. Andhra Pradesh has excellent climatic conditions suitable for the production of seeds of all the crops varieties. The seed replacement rate for the cotton crop is 100% in the year 2015. This shows the tendency of farmers opting for purchasing the quality seeds, instead of depending on own production which thus created a demand for the marketing of seeds in the country.
B. Sirisha and M. Kishore Babu, 2015. A Study on Marketing of Cotton Seeds in India. The Social Sciences, 10: 1682-1686.