Abstract: Indonesia is a developing country, it also the country with the largest population in Southeast Asia. Most female population the use of cosmetics in everyday life. Unfortunately, many dangerous cosmetic products on the market. In general, dangarous cosmetic products dominated by the dye content is prohibited (red K3, rhodamine), contamination of heavy metals Pb and whitening (mercury). Selling whitening cosmetic products can not be separated from the public perception that beautiful is white. NA-DFC. The National of Drug and Food Agency has attempted to tackle the circulation of these products in the market. This study discusses: use of cosmetics female Indonesian nation; Triple M theory; some research on dangarous cosmetics. The results of this discussion is the mass media (television) take part in instilling the perception that a beautiful woman is white skin, smooth, slim as an advertising model on the face whitening products. Study Triple M theory explains that the mass media (television and web pages BPOM/NA-DFC), social (relationships groups or individuals) and culture (values, habits, perception) is a continuous unitary spawned use dangarous cosmetic products as well overcome.