Authors : Zahra Azmmodeh Moghaddam, Masoomeh Kateh Sifari, Farzam Farzan and Meysam Shirkhodayee
Abstract: Attention to the demands of customers in all industries, including the sport industry is the responsibility of executives of that industry, because it has an exciting and important role ineconomy of sport on and even in the national economy of a country. So, this study aimed to investigate the effect of market orientation features on competitive intelligence of the club managers of Tehran province. The design is quantitative and its methodology is descriptive and survey. The data were collected using Novak and Frances competitive intelligencequestionnaire and Kordnaeij and Zali in 1388 entrepreneurship questionnaire with reliability coefficient of 0/88 and 0/90, respectively. The population of this was bodybuilding clubsof Tehran provincethat these clubs had establishment certificate from Youth and Sports Ministry with at least two years of establishmentand were providingservice more than 200 customers. Due to the small size of the total population 175 people were considered as sample and were surveyed. The software SPSS 22 and Smart PLS were used. The results showed that path coefficient of relationship between competitive intelligence and market orientation is 0/180. According to findings it is recommended that bodybuildingclubs managers in order to increasing customers, increasingprofitability, productivity of club, obtaining and maintaining the reputation of their club and to maintain and strengthen their relationships with customers use the positive effects of market orientation for competitive intelligence.
Zahra Azmmodeh Moghaddam, Masoomeh Kateh Sifari, Farzam Farzan and Meysam Shirkhodayee, 2016. The Effect of Market Orientation Features on Competitive Intelligence of Body Building Club Managers in Tehran. The Social Sciences, 11: 2105-2107.