Authors : Suriya Somchan and Wimonrat Soonsornrot
Abstract: The objectives of this research were to study personnel’s potential in tourism and service community participation towards the personnel’s potential in tourism and service to support the opening of ASEAN Free Trade and personnel of the community supporting the opening of ASEAN Free Trade, upgrading economic and social development of Muang District, Phayao Province. A mixed methodology for collecting the data was used for this research including Quantitative data collection via a questionnaire and Qualitative data collection via a structured-interview form. The study showed that the entrepreneurs should encourage their personnel in language skills, tourism knowledge and explanation on natural and manmade sites. In terms of facilities, the community should have information on accommodation in the community and nearby. The waste zone should be set up markedly, including waste classification and car parking. Accessibility; the community should have various kinds of tourist information such as transportation systems, tour routes and ways of life. Tourism activities; the community should prepare media, brochures and documents. As for community participation; the people should have process solving of the issues of tourism agreements, the tourism personnel development and monitor and evaluate regularly.
Suriya Somchan and Wimonrat Soonsornrot, 2016. Potential Development of Personnel in Tourism and Service for Supporting the Opening Asean Free Trade for Upgrading the Economic and Social Development to the Sustainability of Muang District, Phayao Province. The Social Sciences, 11: 2230-2240.