Authors : V.F. Ukolov, A.V. Solomatin, T.V. Modyanova and A.V. Ukolov
Abstract: The study describes communication as the tool of information exchange and a soft power. The use of communication in these aspects allows to provide an interpenetrating integral effect in an organization and a state. The study gives the communication description as a “Soft power” and its components are shown.
V.F. Ukolov, A.V. Solomatin, T.V. Modyanova and A.V. Ukolov, 2016. Communication as Soft Power: Barriers and its Elements. The Social Sciences, 11: 3797-3799.