The Social Sciences

Year: 2016
Volume: 11
Issue: 31
Page No. 7527 - 7532

Exploration of Cultural Influence on the Internet Acceptance in Yogyakarta Indonesia

Authors : Haris Sriwindono

Abstract: Research on the influence of culture on the acceptance of Internet technology in Yogyakarta Indonesia has been completed. This study used Hofstede’s cultural dimensions, namely power distance, individualism, uncertainty avoidance and long term orientation. This cultural dimension is used as an external variable in the Technology Acceptance Model (TAM) of davis. This study is an exploratory and quantitative research, conducted cross-sectionally with a population of respondents coming from Yogyakarta Province. We use SPSS as a tool for describing data processing and we use the theory of Structural Equation Modelling (SEM) to conduct the factor analysis and path analysis, using SmartPLS software. This study used p<0.05 and p<0.01 or t>1.96 and t>2.58 as level of significance. The results of this study showed that TAM of davis can be used as the basis for the framework of this study we found the evidence that all of the hypotheses of the Davis fulfilled and cultural dimensions of factors that influence the acceptance of internet technology are IDV, UAI and LTO while PDI has no effect. PU influenced by IDV and LTO while PEOU influenced by the UAI and LTO. It is seen that LTO contribute significantly to the acceptance of this internet technology. That is the Yogyakarta community will be able to accept internet technology when internet is stated as a kind of future investment.

How to cite this article:

Haris Sriwindono , 2016. Exploration of Cultural Influence on the Internet Acceptance in Yogyakarta Indonesia. The Social Sciences, 11: 7527-7532.

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