Abstract: Publication in international reputable journal is an important indicator for reputational difference for higher education institution. This study aims to identify the main factors that contribute the low performance of publication in an Indonesian university and then develop strategies to increase the number of publications of Semarang State University academics in reputable international journals. The study finds four main constrains why the publications are low. Strategies are then arranged to be used as a reference for the University policy makers to accelerate the increase. The strategy we put together is expected to increase the publication by approximately 600%. Before the strategies are implemented, the university only contributes 15 documents annually. In 2016 after some implementation of the strategies, the publication of the university rose into 86 documents in 1 year. The strategy in fact we hope can contribute to 710 each year, so that the university can jump to the same level with other elite universities in the nation. This research recommends ten grand strategies that should be taken to increase the university publication.