Authors : Kamran Ahmad Siddiqui, Muhammad Ather Elahi and Ishtiaq Ahmad Bajwa
Abstract: The objective of this study is to share the experience of designing perception surveys in social research. Designing perception surveys is normally considered as a Hallmark in social sciences and always referred as an "Art" rather than "Science". This provides a meta-analysis of previously held perception surveys in various disciplines of social sciences. Studies included in this research are perceptions towards halal foods; mobile phone usage; credit card usage; branded clothing; advertising; female models; music preferences; banking; microfinance; fertilizer brands; Islamic brands.
Kamran Ahmad Siddiqui, Muhammad Ather Elahi and Ishtiaq Ahmad Bajwa, 2017. Heuristics of Designing Perception Surveys in Social Research. The Social Sciences, 12: 2249-2253.