Abstract: This study aimed to determine the appropriateness of performance measures to strategic orientation toward corporate sustainability. It was applied on the Saudi industrial firms listed on the Saudi Securities Exchange Market. The study community was divided into two groups, i.e., petrochemical firms and firms involved in other industries. Data were collected using a questionnaire designed for this purpose in addition to some unstructured interviews and reports of some firms published on the internet. The study results reveal that with the exception of the environmental dimension there is no difference between the petrochemical firms and the other industries. Besides, there is lack of appropriateness between the performance measures of strategic orientation toward sustainability and the tendency of the Saudi industrial firms to measure sustainable performance using economically centered measures.