References

Arens, W.F., 1999. Contemporary Advertising. 7th Edn., Irwin/McGraw-Hill, New York, USA., ISBN-13: 9780256262537, Pages: 569.

Daymon, C. and I. Halloway, 2011. Qualitative Research Methods in Public Relations and Marketing Communications. 2nd Edn., Routledge Publishing, New York, USA.

Suharyanti, A. and H. Sutawidjaya, 2012. The analysis of crisis on the organization using crisis anatomy model and the perspective of public relations. J. Commun. Spect., 2: 165-185.

Varner, I.I., 2000. The theoretical foundation for intercultural business communication: A conceptual model. J. Bus. Commun., 37: 39-57.
CrossRef  |  Direct Link  |  

Wijaya, B.S., 2012. The development of hierarchy of effects model in advertising. Int. Res. J. Bus. Stud., 5: 73-85.
Direct Link  |  

Yin, R.K., 1994. Case Study Research: Design and Methods. 2nd Edn., Sage Publications, Thousand Oaks, California.