Journal of Engineering and Applied Sciences

Year: 2017
Volume: 12
Issue: 9
Page No. 2270 - 2274

Microblog Sentiment Analysis for Celebrity Endorsed Products

Authors : John R. Kahn, Dong Sung Kim and Jong Woo Kim

References

An, J. and H.W. Kim, 2015. Building a Korean sentiment lexicon using collective intelligence. J. Intell. Inf. Syst., 21: 49-67.
CrossRef  |  Direct Link  |  

Barbosa, L. and J. Feng, 2010. Robust sentiment detection on twitter from biased and noisy data. Proceedings of the 23rd International Conference on Computational Linguistics: Posters, August 2010, Stroudsburg, PA., pp: 36-44.

Camara, ME., M.T.M. Valdivia, U.L.A. Lopez and A.R.M. Raez, 2014. Sentiment analysis in Twitter. Nat Lang. Eng., 20: 1-28.
Direct Link  |  

Cambria, E., 2016. Affective computing and sentiment analysis. IEEE. Intell. Syst., 31: 102-107.
CrossRef  |  Direct Link  |  

Erdogan, J.B., 1999. Celebrity endorsement: A literature review. J. Market. Manage., 15: 291-314.
CrossRef  |  

Esuli, A. and F. Sebastiani, 2006. SentiWordNet: A publicly available lexical resource for opinion mining. Proceedings of the 5th Conference on Language Resources and Evaluation, (CLRE`06), Italy, pp: 417-422.

He, W., S. Zha and L. Li, 2013. Social media competitive analysis and text mining: A case study in the pizza industry. Int. J. Inf. Manage., 33: 464-472.
CrossRef  |  Direct Link  |  

Jeong, J.S., D.S. Kim and J.W. Kim, 2015. Influence analysis of Internet buzz to corporate performance: Individual stock price prediction using sentiment analysis of online news. J. Intell. Inf. Syst., 21: 37-51.
Direct Link  |  

Kim, D.S. and J.W. Kim, 2014. Public opinion sensing and trend analysis on social media: A study on nuclear power on Twitter. Intl. J. Multimedia Ubiquitous Eng., 9: 373-384.
Direct Link  |  

Kim, J.M. and S.J. Lee, 2013. A study on the communication strategy by product type in viral advertising. J. Digital Des., 13: 179-189.

Lee, S.H., J. Cui and J.W. Kim, 2016. Sentiment analysis on movie review through building modified sentiment dictionary by movie genre. J. Intell. Inf. Syst., 22: 97-113.
CrossRef  |  Direct Link  |  

Mostafa, M.M., 2013. More than words: Social networks’ text mining for consumer brand sentiments. Expert Syst. Appl., 40: 4241-4251.
Direct Link  |  

Spry, A., R. Pappu and T.B. Cornwell, 2011. Celebrity endorsement, brand credibility and brand equity. Eur. J. Market., 45: 882-909.
CrossRef  |  Direct Link  |  

Tumasjan, A., T.O. Sprenger, P.G. Sandner and I.M. Welpe, 2010. Predicting elections with twitter: What 140 characters reveal about political sentiment. ICWSM., 10: 178-185.

Wiebe, J., T. Wilson and C. Cardie, 2005. Annotating expressions of opinions and emotions in language. Language Resour. Evaluat., 39: 165-210.
CrossRef  |  Direct Link  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved