Research Journal of Applied Sciences

Year: 2015
Volume: 10
Issue: 10
Page No. 519 - 524

The Effect of Brand Commitment on e-WOM and Brand Image in the Mobile Market

Authors : Seyed Mohammad Bagher Jafari, Asef Karimi, Mehrdad Forouzandeh and Nousha Safahani

References

Aaker, J.L., 1997. Dimensions of brand personality. J. Market. Res., 34: 347-356.
CrossRef  |  Direct Link  |  

Ahluwalia, R., R.E. Burnkrant and H.R. Unnava, 2000. Consumer response to negative publicity: The moderating role of commitment. J. Marketing Res., 37: 203-214.
Direct Link  |  

Allsop, D.T., B.R. Bassett and J.A. Hoskins, 2007. Word-of-mouth research: Principles and applications. J. Advert. Res., 47: 398-411.
Direct Link  |  

Bambauer-Sachse, S. and S. Mangold, 2011. Brand equity dilution through negative online word-of-mouth communication. J. Retailing Consum. Serv., 18: 38-45.
CrossRef  |  Direct Link  |  

Burmann, C., K. Schaefer and P. Maloney, 2008. Industry image: Its impact on the brand image of potential employees. J. Brand Manage., 15: 157-176.
CrossRef  |  Direct Link  |  

Charo, N. P. Sharma, S. Shaikh, A. Haseeb and M. Sufya, 2015. Determining the impact of E-wom on brand image and purchase intention through adoption of online opinions. Int. J. Hum. Manage. Sci., Vol. 3

Chevailier, J.A. and D. Mayzlin, 2006. Online user reviews influence consumers' decision to purchase. Marketing News, 40: 17-18.

Chevalier, J.A. and D. Mayzlin, 2006. The effect of word of mouth on sales: Online book reviews. J. Market. Res., 43: 345-354.
CrossRef  |  Direct Link  |  

Davis, D.F., S.L. Golicic and E. Marquardt, 2009. Measuring brand equity for logistics services. Int. J. Logistics Manage., 20: 201-212.
CrossRef  |  Direct Link  |  

Gruen, T.W., T. Osmonbekov and A.J. Czaplewski, 2006. eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. J. Bus. Res., 59: 449-456.
CrossRef  |  

Han, S.L. and H.S. Sung, 2008. Industrial brand value and relationship performance in business markets-A general structural equation model. Ind. Market. Manage., 37: 807-818.
CrossRef  |  

Kapferer, J.N., 1992. Strategic Brand Management. Kogan Page Ltd., London.

Keller, K.L., 1993. Conceptualizing, measuring and managing customer-based brand equity. J. Market., 57: 1-22.
CrossRef  |  Direct Link  |  

Kimpakorn, N. and G. Tocquer, 2009. Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand. J. Brand Manage., 16: 532-544.
CrossRef  |  Direct Link  |  

Koslow, S., 2000. Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer skepticism. J. Consum. Affairs, 34: 245-267.
CrossRef  |  Direct Link  |  

Kotler, P. and G. Armstrong, 2010. Principles of Marketing. 13th Edn., Pearson Prentice Hall, New Jersey, USA., ISBN-13: 9780136079415, Pages: 613.

Lewis, R.C. and R.E. Chambers, 1999. Marketing Leadership in Hospitality: Foundations and Practices. 3rd Edn., John Wiley and Sons, New Jersey, USA., Pages: 923.

Litvin, S.W., R.E. Goldsmith and B. Pan, 2008. Electronic word-of-mouth in hospitality and tourism management. Tourism Manage., 29: 458-468.
CrossRef  |  Direct Link  |  

Michell, P., J. King and J. Reast, 2001. Brand values related to industrial products. Ind. Market. Manage., 30: 415-425.
CrossRef  |  

Purnasari, H. and H. Yuliando, 2015. How relationship quality on customer commitment influences positive e-WOM. Agric. Agric. Sci. Procedia, 3: 149-153.
CrossRef  |  Direct Link  |  

Ratneshwar, S. and S. Chaiken, 1991. Comprehension's role in persuasion: The case of its moderating effect on the persuasive impact of source cues. J. Consum. Res., 18: 52-62.

Richardson, P.S., A.S. Dick and A.K. Jain, 1994. Extrinsic and intrinsic cue effects on perceptions of store brand quality. J. Market., 58: 28-36.
CrossRef  |  Direct Link  |  

Roy, D. and S. Banerjee, 2008. CARE-ing strategy for integration of brand identity with brand image. Int. J. Commerce Manage., 17: 140-148.
Direct Link  |  

Salinas, E.M. and J. Pinaperez, 2009. Modeling the brand extensions' influence on brand image. J. Bus. Res., 62: 50-60.
CrossRef  |  

Severi, E. and K.C. Ling, 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity. Asian Social Sci., 9: 125-137.
Direct Link  |  

Yoo, B. and N. Donthu, 2001. Developing and validating a multidimensional consumer-based brand equity scale. J. Bus. Res., 52: 1-14.
CrossRef  |  Direct Link  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved