Research Journal of Applied Sciences

Year: 2016
Volume: 11
Issue: 2
Page No. 44 - 53

Moderating Impact of Risk on the Relationship Between e-Service Quality and Trust

Authors : Mohammad Al-Nasser, Rushami Zien Yusoff, Rabiul Islam, Irwan Shah Zainal Abidin, Shazida Jan Mohd Khan, Zalila Othman and Bardia Bakhtyar

References

Ajzen, I. and M. Fishbein, 1980. Understanding Attitudes and Predicting Social Behavior. Prentice-Hall, Englewood Cliffs, New Jersey, ISBN-13: 978-0139364358, Pages: 278.

Ajzen, I., 1991. The theory of planned behavior. Organiz. Behav. Hum. Decis. Process., 50: 179-211.
CrossRef  |  Direct Link  |  

Al-Adawi, Z., S. Yousafzai and J. Pallister, 2005. Conceptual model of citizen adoption of e-government. Proceedings of the 2nd International Conference on Innovations in Information Technology, August 29-30, 2005, Paris, France -.

Amoroso, D.L. and D.S. Hunsinger, 2009. Analysis of the factors that influence online purchasing. J. Inform. Syst. Applied Res., 2: 1-16.
Direct Link  |  

Baron, R.M. and D.A. Kenny, 1986. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. J. Pers. Social Psychol., 51: 1173-1182.
CrossRef  |  PubMed  |  Direct Link  |  

Bauer, R.A., 1960. Consumer Behavior as Risk Taking. In: Dynamic Marketing for a Changing World: Proceedings of the 43rd National Conference of the American Marketing Association, June 15-17, 1960, Hancock, R.S. (Ed.). American Marketing Association, Chicago, IL., USA., pp: 389-398.

Bechhofer, F. and L. Paterson, 2000. Principles of Research in the Social Sciences. Routledge, London.

Belanger F. and L. Carter, 2008. Trust and risk in e-government adoption. J. Strat. Inform. Syst., 17: 165-176.
CrossRef  |  

Bodmer, J.W., 2009. A cross cultural comparison of american and swiss female perceptions of trust on internet purchase behaviors. Ph.D. Thesis, Nova Southeastern University, Florida, USA.

Boksberger, P.E., T. Bieger and C. Laesser, 2007. Multidimensional analysis of perceived risk in commercial air travel. J. Air Transport Manage., 13: 90-96.
CrossRef  |  Direct Link  |  

Carmines, E.G. and R.A. Zeller, 1979. Reliability and Validity Assessment. Sage Publications, Beverly Hills, CA., ISBN-13: 9780803913714, Pages: 72.

Corbitt, B.J., T. Thanasankit and H. Yi, 2003. Trust and e-commerce: A study of consumer perceptions. Electron. Commerce Res. Applic., 2: 203-215.
CrossRef  |  

Cox, D.F. and S.U. Rich, 1964. Perceived risk and consumer decision-making: The case of telephone shopping. J. Market. Res., 1: 32-39.
CrossRef  |  Direct Link  |  

Crocker, L. and J. Algina, 1986. Introduction to Classical and Modern Test Theory. Holt, Rinehart and Winston, New York, USA., ISBN-13: 9780030616341, Pages: 527.

Cronbach, L.J., 1951. Coefficient alpha and the internal structure of tests. Psychometrika, 16: 297-334.
CrossRef  |  Direct Link  |  

Cunningham, L.F., J.H. Gerlach, M.D. Harper and C.E. Young, 2005. Perceived risk and the consumer buying process: Internet airline reservations. Int. J. Service Ind. Manage., 16: 357-372.
CrossRef  |  Direct Link  |  

Cunningham, S.M., 1967. The Major Dimensions of Perceived Risk. In: Risk Taking and Information Handling in Consumer Behavior, Cox, D.F. (Ed.). Harvard University, Boston, MA., pp: 82-108.

Davis, F.D., R.P. Bagozzi and P.R. Warshaw, 1989. User acceptance of computer technology: A comparison of two theoretical models. Manage. Sci., 35: 982-1003.
CrossRef  |  Direct Link  |  

Dickson, J. and G. Albaum, 1977. A method for developing tailormade semantic differentials for specific marketing content areas. J. Market. Res., 14: 87-91.
Direct Link  |  

Dinev, T. and P. Hart, 2006. Privacy concerns and levels of information exchange: An empirical investigation of intended e-services use. E-service J., 4: 25-59.
Direct Link  |  

Doolin, B., S. Dillon, F. Thompson and J.L. Corner, 2005. Perceived risk, the internet shopping experience and online purchasing behavior: A New Zealand perspective. J. Global Inform. Manage., 13: 66-88.
Direct Link  |  

Edwards, A. and R. Talbot, 1994. The Hard Pressed Researcher: A Research Handbook for the Caring Professions. Longman, New York, USA.

Everard, A. and D.F. Galletta, 2006. How presentation flaws affect perceived site quality, trust and intention to purchase from an online store. J. Manage. Inform. Syst., 22: 56-95.
CrossRef  |  Direct Link  |  

Fornell, C. and D.F. Larcker, 1981. Evaluating structural equation models with unobservable variables and measurement error. J. Market. Res., 18: 39-50.
CrossRef  |  Direct Link  |  

Forsythe, S.M. and B. Shi, 2003. Consumer patronage and risk perceptions in internet shopping. J. Bus. Res., 56: 867-875.
CrossRef  |  

Fraenkel, J.R. and N.E. Wallen, 2003. How to Design and Evaluate Research in Education? 5th Edn., McGraw-Hill, New York, USA., ISBN-13: 9780072485608.

Grazioli, S. and S.L. Jarvenpaa, 2000. Perils of Internet fraud: An empirical investigation of deception and trust with experienced Internet consumers. IEEE Trans. Syst. Man Cybernet. Part A: Syst. Hum., 30: 395-410.
CrossRef  |  Direct Link  |  

Hair, J.F., R.E. Anderson, R.L. Tatham and W.C. Black, 1992. Multivariate Data Analysis with Readings. 3rd Edn., Macmillan Publishing Company, New York, USA.

Hair, J.F., W.C. Black, B.J. Babin and R.E. Anderson, 2010. Multivariate Data Analysis: A Global Perspective. 7th Edn., Pearson Education Inc., Upper Saddle River, NJ., USA., ISBN-13: 9780135153093, Pages: 800.

Harris, L.C. and M.M.H. Goode, 2004. The four levels of loyalty and the pivotal role of trust: A study of online service dynamics. J. Retail., 80: 139-158.
CrossRef  |  Direct Link  |  

Harris, R.W. and R. Davison, 1999. Anxiety and involvement: Cultural dimensions of attitudes toward computers in developing societies. J. Global Inform. Manage., 7: 26-38.
Direct Link  |  

Hartmann, F.G. and F. Moers, 1999. Testing contingency hypotheses in budgetary research: An evaluation of the use of moderated regression analysis. Account. Organiz. Soc., 24: 291-315.
CrossRef  |  Direct Link  |  

Hoffman, D.L., T.P. Novak and M. Peralta, 1999. Building consumer trust online. Commun. ACM, 42: 80-85.
CrossRef  |  

Hosmer, L.T., 1995. Trust: The connecting link between organizational theory and philosophical ethics. Acad. Manage. Rev., 20: 379-403.
CrossRef  |  PubMed  |  Direct Link  |  

Irwin, J.R. and G.H. McClelland, 2001. Misleading heuristics and moderated multiple regression models. J. Market. Res., 38: 100-109.
CrossRef  |  

Jacoby, J. and L.B. Kaplan, 1972. The Components of Perceived Risk. In: Proceedings of the Third Annual Conference of the Association for Consumer Research, Venkatesan, M. (Ed.). Association for Consumer Research, Chicago, IL., USA., pp: 382-393.

Jarvenpaa, S.L. and P.A. Todd, 1997. Consumer reactions to electronic shopping on the World Wide Web. Int. J. Electron. Commer., 2: 59-88.
Direct Link  |  

Jarvenpaa, S.L., N. Tractinsky and L. Saarinen, 1999. Consumer trust in an internet store: A cross-cultural validation. J. Comput. Mediated Commun., 5: 1-35.
CrossRef  |  

Jarvenpaa, S.L., N. Tractinsky and M. Vitale, 2000. Consumer trust in an internet store. Inform. Technol. Manage., 1: 45-71.
CrossRef  |  Direct Link  |  

Kim, Y.H. and D. Kim, 2005. A study of online transaction self-efficacy, consumer trust and uncertainty reduction in electronic commerce transaction. Proceedings of the 38th Annual Hawaii International Conference on System Sciences, January 3-6, 2005, Hawaii, USA., pp: 170-181.

Lui, H.K. and R. Jamieson, 2003. Integrating trust and risk perceptions in business-to-consumer electronic commerce with the technology acceptance model. Proceedings of the 11th European Conference on Information Systems, June 16-21, 2003, Naples, Italy -.

Mayer, R.C., J.H. Davis and F.D. Schoorman, 1995. An integrative model of organizational trust. Acad. Manage. Rev., 20: 709-734.
Direct Link  |  

McGuire, W.J., 1969. The Nature of Attitudes and Attitude Change. In: The Handbook of Social Psychology, Lindsey, G. and E. Aronson (Eds.). Addison-Wesley, Reading, MA., pp: 137-314.

Mindak, W.A., 1961. Fitting the semantic differential to the marketing problem. J. Market., 25: 28-33.
Direct Link  |  

Netemeyer, R.G., W.O. Bearden and S. Sharma, 2003. Scaling Procedures: Issues and Applications. Sage Publications, Thousand Oaks, CA., ISBN-13: 9780761920267, Pages: 224.

Nunally, J.C. and I.H. Bernstein, 1994. Psychometric Theory. 3rd Edn., McGraw-Hill, New York, USA., ISBN-13: 9780070478497, Pages: 752.

Ostrom, T.M., 1969. The relationship between the affective, behavioral and cognitive components of attitude. J. Exp. Social Psychol., 5: 12-30.
CrossRef  |  Direct Link  |  

Parasuraman, A., V.A. Zeithaml and A. Malhotra, 2005. E-S-Qual: A multiple-item scale for assessing electronic service quality. J. Serv. Res., 7: 213-233.
CrossRef  |  Direct Link  |  

Pavlou, P.A. and D. Gefen, 2004. Building effective online marketplaces with institution-based trust. Inform. Syst. Res., 15: 37-59.
CrossRef  |  

Pavlou, P.A., 2003. Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. Int. J. Electron. Commer., 7: 101-134.
Direct Link  |  

Peter, J.P. and L.X. Tarpey, 1975. A comprehensive analysis of three consumer decision strategies. J. Consumer Res., 2: 29-37.

Peter, J.P. and M.J. Ryan, 1976. An investigation of perceived risk at the brand level. J. Market. Res., 13: 184-188.
Direct Link  |  

Sarantakos, S., 1997. Social Research. Macmillan Education Australia Pvt. Ltd., Melbourne.

Schiffman, M., P.E. Castle, J. Jeronimo, A.C. Rodriguez and S. Wacholder, 2007. Human papillomavirus and cervical cancer. Lancet, 370: 890-907.
CrossRef  |  Direct Link  |  

Sharma, S., R.M. Durand and O. Gur-Arie, 1981. Identification and analysis of moderator variables. J. Market. Res., 18: 291-300.
CrossRef  |  Direct Link  |  

Shih, H.P., 2004. An empirical study on predicting user acceptance of E-shopping on the web. Inform. Manage., 41: 351-368.
CrossRef  |  Direct Link  |  

Sitkin, S.B. and A.L. Pablo, 1992. Reconceptualizing the determinants of risk behavior. Acad. Manage. Rev., 17: 9-38.

Sitkin, S.B. and L.R. Weingart, 1995. Determinants of risky decision-making behavior: A test of the mediating role of risk perceptions and propensity. Acad. Manage. J., 38: 1573-1592.
Direct Link  |  

Smith, R.E. and W.R. Swinyard, 1983. Attitude-behavior consistency: The impact of product trial versus advertising. J. Market. Res., 20: 257-267.
CrossRef  |  

Stewart, D.W., 1981. The application and misapplication of factor analysis in marketing research. J. Market. Res., 18: 51-62.
Direct Link  |  

Sun, J., P. Ahluwalia and K.S. Koong, 2011. The more secure the better? A study of information security readiness. Ind. Manage. Data Syst., 111: 570-588.
CrossRef  |  Direct Link  |  

Tiangsoongnern, L., 2007. An examination of perceived risk and trust as determinants of online purchasing behaviour: A study within the U.S.A. gemstone industry. Ph.D. Thesis, Murdoch University, Australia.

Yoo, B., N. Donthu and T. Lenartowicz, 2011. Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE. J. Int. Consumer Market., 23: 193-210.
Direct Link  |  

Zhou, T., 2012. Examining location-based services usage from the perspectives of unified theory of acceptance and use of technology and privacy risk. J. Electron. Commerce Res., 13: 135-144.
Direct Link  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved