Research Journal of Applied Sciences

Year: 2019
Volume: 14
Issue: 9
Page No. 272 - 281

Studying the Role of Positive Electrical Word of Mouth (EWOM) on the Willingness to Buy with Considering the Moderating Role of Consumer’s Personality

Authors : M.H. Kamalinasab, A. Sami and A. Zendedel

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