Authors : Sugiono and Dewi Hardiningtyas
Abstract: The Southern part of Blitar region in East Java, Indonesia is not suitable for agriculture due to hot temperatures and difficulty in watering. However, each sub-district has the unique technical and non-technical potential in livestock and business, especially for chicken farm. Therefore, the aim of the study is mapping the location of each potential sub-districts in South Blitar region for selecting the best poultry farm location. The research is started with a literature review on the theory of a Brown-Gibson Method and knowledge of how to develop chicken farm. The next step is continued with questioner survey and interviews of chicken farm in the some target areas of South Blitar. The results of the questioners and interviews are used as an input material for objective factors and as input material for subjective factors in the Brown-Gibson Method. Finally, this research has successfully demonstrated the advantages of each region according to the respective weight of objective and subjective factors. As a result, the poultry businesses can easily select the area of livestock development in feasible and optimal solution.
Sugiono and Dewi Hardiningtyas, 2015. Feasibility Research for Improving Chicken Husbandry Using Brown Gibson Method: Case Study of Chicken Farms in Blitar, Indonesia. International Business Management, 9: 1517-1522.