Journal of Engineering and Applied Sciences

Year: 2019
Volume: 14
Issue: 20
Page No. 7517 - 7528

Maritime Food Development Strategy as National Economic Pillar using SWOT Analysis Interpretative Structural Modelling (ISM)

Authors : Didit Herdiawan, Kazan Gunawan, Supartono , Ahmadi and I. Nengah Putra

Abstract: The rapid growth of population result in demand for food exceeds its supply capacity. The gap between the needs and availability of food is inseparable from the existing policies. The ability of a nation in fulfilling the needs of food affects the state sovereignty. The aim of research is to formulate strategies in promoting food sovereignty in maritime sector. Maritime potential can be viewed from to what extend a nation realizes and exploits the sea. This research used McKinsey 7S method, PEST analysis (Political, Economic, Socio-cultural, Technology), SWOT analysis and Interpretative Structural Modeling (ISM). This research is expected to encourage the government in national maritime food development. Based on the results of SWOT matrix analysis, the SO strategy consists of five strategies. The ST strategy consists of five strategies. The WO strategy consists of five steps while the WT strategy consists of two steps. In the hierarchical structure model, it can be seen that WT-2 Strategy is at the first level. WO-5 strategy is at the level of strategy 2. Level of strategy 3 consists of six sub-strategies. Level of strategy 4 has three sub-strategies. Level of strategy 5 consists of six sub-strategies.

How to cite this article:

Didit Herdiawan, Kazan Gunawan, Supartono , Ahmadi and I. Nengah Putra, 2019. Maritime Food Development Strategy as National Economic Pillar using SWOT Analysis Interpretative Structural Modelling (ISM). Journal of Engineering and Applied Sciences, 14: 7517-7528.

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