Authors : Esra SİPAHİ and Dinh Tran Ngoc Huy
Abstract: Today, although, there are empirical studies on corporate image perception when the literature is scanned, it has been found that there is no research on corporate image regarding postal and telegraph corporation. The purpose of this research, PTT which is important in the service sector is to reveal how the corporate image perceived by citizens living in Turkey. In this study, a questionnaire was applied via. google form to 4050 participants who were selected by simple random sampling method. Incomplete forms were not included in the analysis. The 3192 questionnaires were analyzed. According to the results of the research, the reason why the participants prefer the company is due to the economic cost of the service. In addition, it is revealed that there are temporal problems regarding the product delivery process.
Esra SİPAHİ and Dinh Tran Ngoc Huy, 2020. Image of the Post and Telegraph Organization. Journal of Engineering and Applied Sciences, 15: 3648-3653.