Authors : Gulsum Zh. Kenzhalina, Zhanylzhan Kh. Dzhunusova, Duman R. Aitmagambetov, Aikerim A. Turuntayeva and Moldir K. Bolysbekova
Abstract: The study analyzes country image formation from public diplomacy and soft power perspective. The aim of this study is to explore potential relationships between public diplomacy, soft power and country image, emerging fields of studies which are increasingly being used in the same context. Despite the actuality of this topic the studies in this field are still fragmented. There is lack of comprehensive analysis of public diplomacy and soft power and their role in forming a country image. Country image is identified as an interdisciplinary study where the different disciplinary insights should be integrated. In summary, research results that the countries establishing country image through public diplomacy and soft power have established long-term and permanent relation. They have also obtained important acquisitions in the fields of economic, social, political and cultural.
Gulsum Zh. Kenzhalina, Zhanylzhan Kh. Dzhunusova, Duman R. Aitmagambetov, Aikerim A. Turuntayeva and Moldir K. Bolysbekova, 2016. Country Image Formation in Terms of the Concepts of Public Diplomacy and Soft Power. The Social Sciences, 11: 4240-4244.