References

Abasi, A. and M. Mohamadian, 2006. The relationship between consumer attitudes to websites and online advertising effectiveness. J. Manage. Sci., 2: 99-119.

Blais, A.R., M.M Thompson and J.V Baranski, 2005. Individual differences in decision processing and confidence judgments in comparative judgment tasks: The role of cognitive styles. Pers. Individual Differ., 38: 1701-1713.
CrossRef  |  Direct Link  |  

Franco, L.A., M. Meadows, and S.J. Armstrong, 2013. Exploring individual differences in scenario planning workshops: A cognitive style framework Technological Forecasting Social Change, 80: 723-734.
CrossRef  |  Direct Link  |  

Golchin, S.H. and A. Bakhtaee, 2004. Missing clues a dvertising. Tadbir., 164: 55-58.

Haugtvedt, C., R.E. Petty, J.T. Cacioppo and T. Steidley, 1988. Personality and ad effectiveness: Exploring the utility of need for cognition. NA-Advances in Consumer Research. Vol. 15,

Haugtvedt, C.P., R.E. Petty and J.T. Cacioppo, 1992. Need for cognition and advertising: Understanding the role of personality variables in consumer behavior. J. Consum. Psychol., 1: 239-260.
CrossRef  |  Direct Link  |  

Haugtvedt, C.P., R.E. Petty and J.T. Cacioppo, 1992. Need for cognition and advertising: Understanding the role of personality variables in consumer behavior. J. Consum. Psychol., 1: 239-260.
CrossRef  |  Direct Link  |  

Kotler, P., 2007. Market Management. Prentice Hall of India, New Jersey, USA., ISNB: 9780273718567, Pages: 889.

Kotler, P., 2007. Marketing Management Analysis, Planning, Implementation and Control. 2nd Edn., Prentice Hall of India, New Jersey, USA., Pages: 621.

Levinson, J. C. and A. Lautenslager, 2009. Guerrilla Marketing in 30 Days. Entrepreneur Press. Berkeley, USA., ISBN: 9781613080375, Pages: 329.

Lin, L.Y., Y.T. Bang, F.B. Zavareh, M.S.B.M. Ariff, and A.Z. Bahari et al., 2011. The Influence of advertising appeals, advertising spokespersons and advertising attitudes on purchase intentions. Afr. J. Busi. Manage., 5: 8446-8457.
Direct Link  |  

McKay-Nesbitt, J., R.V. Manchanda, M.C. Smith and B.A. Huhmann, 2011. Effects of age, need for cognition, and affective intensity on advertising effectiveness. J. Busi. Res., 64: 12-17.
CrossRef  |  Direct Link  |  

Mishra, A., 2009. Indian perspective about advertising appeal. Int. J. Market. Stud., 1: 23-34.
Direct Link  |  

Mohammadian, M., 1968. Advertising Management from the Perspective of Marketing. 4th Edn., Horofieh Publisher, Tehran, Iran.

Mortimer, K., 2008. Identifying the components of effective service advertisements. J. Serv. Marke., 22: 104-113.
CrossRef  |  Direct Link  |  

Ruiz, S. and M. Sicilia, 2004. The impact of cognitive and/or affective processing styles on consumer response to advertising appeals. J. Busi. Res., 57: 657-664.
CrossRef  |  Direct Link  |  

Sook, M.Y. and K. Chan, 2005. Advertising appeals and cultural values in television commercials a comparison of Hong Kong and Korea. Int. Market. Rev., 22: 48-66.
CrossRef  |  Direct Link  |  

Zinkhan, G.M. and K. Braunsberger, 2004. The complexity of consumers cognitive structures and its relevance to consumer behavior. J. Busi. Res., 57: 575-582.
CrossRef  |  Direct Link  |