Abstract: Trust is a vital ingredient that contributes to the successful online business. Despite the richness of trust in e-commerce literature, only few of it focuses on developing countries. Drawn from previous literatures on trust in e-commerce transactions, this study proposed a new framework for investigating trust in online shopping, which focused on Pakistan, one of the developing countries. This study attempts to investigate the role of trust in Internet shopping among Pakistan`s nations.
Ainin Sulaiman , Suhana Mohezar and Ahmad Rasheed , 2007. A Trust Model for E-Commerce in Pakistan: An Empirical Research. Asian Journal of Information Technology, 6: 192-199.