Abstract: A study of Corporate Social Responsibility (CSR) has become the subject of research for many academias in the field of business studies. Despite increasing attention has been accorded to CSR in developed countries, very few is known of the research of CSR in developing multicultural, multiethnic country like Malaysia. With about 27.5 million people, Malaysia is made up of three main ethnic populations, namely; Malays, Chinese and Indians. The fact that Malaysia has diverging ethnic groups and cultural system, this study addresses an insight analysis of CSR from a different perspective. The study seeks to find out the level of CSR understanding of the Malaysian executives in the financial services sector across different ethnic groups. A total of 376 responses were collected and analysed in this study. The questionnaire was used to measure the perceptions of the respondents towards several CSR issues. The findings across ethnicity of the respondents revealed that in general, there is no homogenous consensus. The finding clearly demonstrates differences of perceptions among Malay, Chinese and Indian respondents. This is potentially a significant finding, since culture gives a significant impact on people attitude, behaviour and perception.
Mohd Rizal Muwazir, Noradilah Abdul Hadi, Zaini Nasohah and Muhammed Yusof, 2013. An Overview of CSR Practices and a Multiethnic Society: Malaysian Perspective. International Business Management, 7: 337-343.