Authors : Khristian Edi Nugroho Soebandrija, Frenky Wijaya, Hendra and Vioni Agustin
Abstract: Fast Moving Consumer Goods (FMCG) industry constitutes one of industries that its player to have competitive advantage and eventually sustainable competitive advantage through, its dynamic capabilities and resource base. The objective of this study is to elaborate research on FMCG through perspective of SAP R/3 in Indonesia Stock Exchange. The mentioned competitive advantage has its antecedents of internal resources of a company through its human capital, strategy and system. Furthermore, unit analysis of this research are companies in FMCG industry in Indonesia Stock Exchange and eventually the shortlisted companies from registered stock exchange of ASEAN, Asia, Australia, America, Africa and Europe. Processing and data analysis in this study refers to Linear Regression Method through MS Excel and Minitab and model compatibility test with MS Excel and Linear Structural Relationships (LISREL). Through, the SAP R/3 perspectives, the SAP R/3 has the ultimate impact so that companies within FMCG industry. Precisely, it has substantial capital that can implement SAP R/3 to support the internal resources in improving the competitive advantages that are empirically proven from 14 companies in the FMCG industry in Indonesia stock exchange.
Khristian Edi Nugroho Soebandrija, Frenky Wijaya, Hendra and Vioni Agustin, 2015. Fast Moving Consumer Goods (FMCG) Industry: Sap R/3 Perspectives in Indonesia Stock Exchange. International Business Management, 9: 660-665.