Authors : Ali Akbar Sabouhi and Saeed Daei-Karimzadeh
Abstract: Corporate banking is one of banking concepts that existing banks prepare themselves to take advantages of its capabilities. The purpose of this study was to investigate factors affecting corporate banking implementation in Melli Bank of Iran at the basis of McKinsey’s 7S Model. Current study is an applied survey research. The population was staff of Melli Bank all over the country. Sample size calculated as 380 by Cochran’s formula. Data collection tool was five scale questionnaire built by researcher. Face validity confirmed by bank and university experts and confirmatory factor analysis verified construction validity of research tool. Cronbach’s alpha for reliability of research tool calculated as 0.926. Various tests applied for analysis such as one sample t-test, independent sample t-test and Friedman test. Results showed that five factors are at inappropriate situation and other two, strategy and system are fairly moderate.
Ali Akbar Sabouhi and Saeed Daei-Karimzadeh, 2016. Factors Affecting Corporate Banking Implementation in Melli Bank of Iran. International Business Management, 10: 1861-1867.