International Business Management

Year: 2016
Volume: 10
Issue: 15
Page No. 2843 - 2851

Impact of “Energy Consumer’s Behavior Management Process” on Synergizing Two Levels of Operation and Strategy”

Authors : Mansour Samadi and Amir Houshang Samaeizadeh

Abstract: Management is originally defined asthe synergy occurred between efficiency and effectiveness; hence, the consumer’s behavior management includes the synergy of strategic level with the operation level of the aded strategies that often, a few percent of them, so-called “effectively formulated” strategies are successfully implemented and applied by the energy-consumer. Strategic thinking of the energy consumer’s behavior management is not sufficient by itself but its operation and also implementation plays a major role in this type of consumer’s behavior management and it will be implementable through the five principles mentioned in this study. Expressing the energy consumer’s behavior management strategies in operational plain language, aligning, making it continuous, training and education and evolution by approaching the missions to its visions are the important steps of the process in energy consumer’s behavior management. To this reason, the current research has been done with an applied aim and based on the nonparametric inferential data collection method; a sample of 200 BA students in management field wasrandomly selected from a population of >500 students and related people including the students insenior semesters, their friends, classmates and the students in junior semestersas a 360° evaluation. The research data has been collected through the standard questionnaire about the impact of the “energy consumer’s behavior management” (in five step including plain expression, alignment, making continuous, training and education and evolution) on the “synergy of two operation and strategic levels” and the nonparametric test has been used to explore this impact. It isassumed that these five stepsin the management process influence the implementation of the strategies of energy consumer management. According to the theoretical framework and the nonparametric test in inferential statistics, the obtained resultsmet these expectations and involvedan income by implementing the strategies of energy consumer’s behavior management.

How to cite this article:

Mansour Samadi and Amir Houshang Samaeizadeh, 2016. Impact of “Energy Consumer’s Behavior Management Process” on Synergizing Two Levels of Operation and Strategy”. International Business Management, 10: 2843-2851.

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