Authors : Taher Roshandel Arbatani and Mojtaba Ramazani
Abstract: Due to the lack of a suitable and efficient marketing and commerce system, Iran’s export could not be expanded appropriately; so that, in most cases our export goods and services, despite having good and even higher quality than international standards, lack of a proper advertisement and informational system led toimproper position in the foreign exchange market. Accordingly, the present study aims to provide a suitable model of advertising for exporting non-oil products of East Azarbaijan Province to CIS countries. The research is descriptive and the studied population are all exporters of East Azarbaijan province during 1390-1394 and based on the statistics of Ministry of Industry, Mine and Trade, their number have been determined 161 individuals. To analyze the data, Fuzzy Delphi method is used. To collect the necessary data, Fuzzy Delphi questionnaire is used. The results shows that suitable model of advertising in CIS countries for increasing non-oil exports is formed on the basis of 6 factors including creating a positive mental image, creating a tendency, attitude toward brand in genuity and creativity in advertising, media type and honesty in advertising messages.
Taher Roshandel Arbatani and Mojtaba Ramazani, 2016. Providing a Suitable Model of Advertising for Exporting Non-Oil Products of East Azarbaijan Province to CIS Countries. International Business Management, 10: 2935-2940.