Authors : Zahra Yaghoob Kish and Morteza Rojuee
Abstract: This study aimed to investigate the relationship between organizational agility and customer satisfaction in Iran insurance companies. The population of the present study is the Iran insurance customers in Khorasan Razavi province which through cluster sampling, 384 people were selected as samples. Also in this study, questionnaire was used as the data collection instrument and its reliability was calculated by Cronbakh test. Also to test the hypotheses, Pearson correlation method and linear and multiple regression were used. The results of the hypotheses analysis suggest that, every 5 considered variables have significant positive correlation with customer satisfaction and in terms of importance and impact, the speed factor had the utmost importance in the view of the respondents.
Zahra Yaghoob Kish and Morteza Rojuee, 2016. Investigating the Relationship Between Organization Agility and Customer Satisfaction in Iran Insurance Company (A Case Study in Khorasan Razavi Province). International Business Management, 10: 3005-3009.