Authors : Morteza Mousakhani, Hosein Vazifehdoust and Farid Gharavi
Abstract: The subject of this study is the relationship between customer relationship management and market development inTehranMedical Equipment companies. Based on Cochran formula, 68 companies were chosen as the sample. The components of two variables of customer relationship management and market development are evaluated. The 5-point Likert scale questionnaire with demographic variables was developed that was used to the test hypotheses. Results showed that there is a significant positive relationship between customer relationship management and market development.
Morteza Mousakhani, Hosein Vazifehdoust and Farid Gharavi, 2016. Studying the Relationship Between Customer Relationship Management and Market Development in Tehran Medical Equipment Companies. International Business Management, 10: 3092-3098.