Abstract: The present study aims to investigate the role of cooperation between international marketing and sales departments to create value for customers. The sample includes 300 respondents from among managers and staff of sales and marketing departments of manufacturing companies of Urmia city who were randomly selected. For this purpose, the views of sample were collected using a questionnaire and were used to calculate variables. To analyze the data,Lisrelsoftware was used. The findings suggest that long-term corporate strategies cause customer value to rise. At the same time, the presence of effective communication between marketing and sales departments in companies has a positive effect to create value for customers. According to the findings, using direct sales personnel and the ability and creativity of the sales staff in sample companies has a desirable effect on creating value for customers. Finally, the results showed that in accordance with the visions reflected in the sample, creating value for customers has a positive effect on company's performance in the market.