International Business Management

Year: 2016
Volume: 10
Issue: 19
Page No. 4679 - 4683

Halal Supply Chain Framework for Retail Business Focused on Beverage Industry: A Case Study

Authors : Chairul Saleh, Virny Zasyana Eka Putri, Nur Feriyanto and Baba Md Deros

Abstract: Today the demand on halal food industry is growing steadily. This growth is followed by anxiety about the food itself. Consumers are questioning about halal status of food products because many halal food producers were from non-Muslim country. It becomes more risky for all parties in halal food industry when there is no unified or standardized regulations on ensuring the halal status is maintained in all processes throughout the supply chain. Therefore, halal supply chain guidelines becomes a necessity for every stage in the halal food industry. At the retail stage, consumers must be ensured the food products displayed are safe, clean and halal. In retail business, there is shortage of research conducted on halal supply chain field. Due to this, there is a need to conduct research on proper halal supply chain framework for retail business. In this study, the researchers have conducted observations and interviews on a retail business selling beverages located in Yogyakarta, Indonesia by assessing whether all processes in the supply chain have complied with the Islamic law. The assessment processes on the beverage product were divided into supplier arrival, receiving, transit, storage and display. Assessment on all the processes was based on the Islamic law to develop an appropriate framework for retail business to ensure halal status of beverage products is maintained.

How to cite this article:

Chairul Saleh, Virny Zasyana Eka Putri, Nur Feriyanto and Baba Md Deros, 2016. Halal Supply Chain Framework for Retail Business Focused on Beverage Industry: A Case Study. International Business Management, 10: 4679-4683.

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