Abstract: Marketing strategies are the summation of all those activities which are intended for achieving an organization’s marketing goals. Marketing strategies are the game plan which the firm adheres to in order to surpass the competitors or to accomplish the desired objectives of the firm.Marketing strategies establish the kind of actions an organization will be engaged in the vicinity of marketing field and the objectives for each of such behaviors. Marketing strategies also include the formulation of marketing programs and their accomplishment. This research paper concentrates specially in understanding the marketing strategies for Home Appliances in the city of Coimbatore, Tamil Nadu, India. Home appliances are electrical/mechanical devices which accomplish several household functions such as cooking or cleaning, etc. The study deals with the current marketing strategies adopted by the supermarkets to sell Home Appliances in Coimbatore City, a major urban hub in the State of Tamil Nadu, India. It includes pricing, placing and product strategies and also marketing communication and sales promotion issues. People devour things of daily use and buy these according to their requirements, preferences and buying capability or power. The objectives of the study are to study the purchase decision behavior relating to home appliances and to analyze the customer response to the marketing strategy of home appliances in the super markets. The findings of the study includes that education and income of the respondents are the two socio economic factors which have significant relationship in all the stages which the buyer undergoes while purchasing the home appliances. The study was carried on with sample size of 150 respondents selected and by using the correlation method in statistics. The time period for this research is 01/01/2015 to 31/12/2015.